Strategies and Tactics to Win Donors with Compelling Stories
25/F, 1063 King’s Road, Quarry Bay
This hands-on workshop will help you explore different lenses through which to tell development stories and gird you with ideas and tools to inspire your audience. We’ll kick off with a journalism boot camp that will arm you with the basics of identifying and crafting a scintillating story. We’ll then take those skills into battle and tackle different storytelling platforms—giving stories, press releases and social media.
We’re going to get down and dirty in the creative process, which will include real-time writing and feedback sessions. **Please bring your laptops (and a virtual Muse if necessary)!**
- Hands-on learning sessions where participants get to learn and practice journalism skills in real time with real sources
- Opportunities to collaborate with and get feedback from peers
- An inside look into a multimedia series that won a Gold CASE Circle of Excellence Award. The project tells a range of stories of how Duke faculty and students make a difference in the world, one big idea at a time. It involved 53 weeks of content, garnering 3.5 million social media impressions. Judges rated as a "best practice" that was “easily duplicated by other schools.”
- Be invigorated about strategic storytelling across platforms
- Come away with new ideas and skills for telling your best story
- Take home tips and best practices you can use immediately
- Sharing lessons learned with each other
Target Audience (i.e. Who should attend):
Fundraisers and communications professionals who want to hone their writing skills as well as explore the best channels to tell compelling stories to and about donors.
Audra Ang spent six years as a senior public relations specialist for central development communications at Duke University in Durham, North Carolina.
She helped develop and execute marketing and communications materials to advance fundraising goals and enhance donor relations and stewardship during a $3.85 billion campaign.
Her main responsibilities included initiating gift publicity strategies—from press releases to donor and impact stories—and developing and executing social media strategy. She regularly collaborated with Duke's 10 schools, the Duke Alumni Association, and Duke's Office of News and Communications.
Before Duke, Audra spent 15 years as a reporter and editor for The Associated Press in the U.S and Asia. She was a Beijing-based correspondent in her last posting. In between bites of "mouth-watering chicken" and "fragrant and spicy potato shreds," she covered disasters, disease and dissent while chronicling the breakneck changes that were convulsing China. She is the author of To the People, Food is Heaven, a memoir about her experiences with China’s tougher issues through the meals she had.